This makes the figure of the influencer lose relevance - and explains why, even though Fride has 16,500 followers, her honest reviews get approximately 200,000 views. Here, who the user follows does not matter much, because the videos they see will be chosen by the app’s algorithm, based on their preferences and tastes. “In fact, I don’t think deinfluencers exist, but rather that the people who upload these kinds of videos are part of the trend.” TikTok trends are topics of conversation grouped under hashtags, and they are much more important on this network than they ever were on Instagram. “I don’t consider myself either an influencer or a deinfluencer,” says Fride, who mainly uploads content about makeup and beauty. This is why it is understandable that an antagonist has emerged in response to the Instagram influencer: the TikTok deinfluencer. TikTok, on the other hand, is a closer ecosystem, where the spoken word holds more importance and authenticity and humor are essential. Instagram is the visual social network par excellence, a window to an aspirational and consumerist world. Now, the videos represented by that term have amassed almost 500 million views - and that is just TikTok.
Among its hashtags, she wrote #deinfluencing.
#1968 EL CAMINO MIRROR BUY SERIES#
“Let me deinfluence you, beauty edition,” she begins, before proceeding to make a series of honest reviews, describing the benefits of some products and unabashedly criticizing others. And the truth is that no product makes you feel like that, not even a good dessert makes you feel like that,” remarks Valeria Fride, 23, a Venezuelan communications student based in Chicago.Ī few months ago, Fride uploaded a video to her TikTok channel. “Some exaggerate their reactions: everything is great and awesome. They shower praise on the chosen goods, urging their viewers to buy.
Some preach about the miraculous properties of a serum others recommend, with the conviction of the enlightened, the benefits of a lip gloss.
Influencers are the televangelists of capitalism.
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